![]() “When vegans discovered our PeaTos Fiery Hot Crunchy Curls had all the taste and sensory experience of Hot Cheetos without dairy or artificial, they went nuts. “Flamin’ Hot Cheetos are one of the most successful brands in the history of snacking,” Desai previously said. Already, PeaTos’ mission to challenge Frito-Lay’s hold over the snack industry seems to be working, as fans of the Fiery Hot Crunchy Curls have affectionately dubbed the snack “vegan Hot Cheetos.” The brand’s Crunchy Onion Rings were also reworked, and soon after, a new flavor joined the lineup: Crunchy Pizza Rings.Īlongside PeaTos’ Fiery Hot Crunchy Curls, which have been vegan since day one, the new plant-based snacks and formulations are helping the snack brand take on Frito-Lay. The plant-based reformulation officially made PeaTos’ Classic Cheese Curls the first vegan yellow cheese snack curl on the market. To further challenge Frito-Lay, PeaTos focused on recreating plant-based analogs to the snack giant’s most popular products.Īfter announcing its transition to a completely vegan product line, PeaTos reformulated its Classic Cheese Curls, which were originally made with dairy cheddar cheese. Makers of popular snack brands Lay’s, Doritos, Cheetos, Fritos, and more, Pepsi-Co’s Frito-Lay has long held a monopoly within the salty snack category. ![]() Last month, the Frito-Lay challenger also earned non-GMO certification, a major first in the “junk snack” category according to the brand. Does anyone use phones first created in the 1940s? Cars? We wanted to use today’s technology to recreate America’s favorite snacks with today’s moms and today’s kids in mind.” Technology has been through a revolution. “Cheetos were invented in the 1940s and haven’t changed much since then. “We didn’t set out to create healthy snacks, we set out to create better junk food,” Desai previously told VegNews. ![]() With proprietary technology that replicates the taste of dairy using plant-based ingredients, PeaTos is well on its way to dent the Frito-Lay monopoly. When compared to standard snack offerings on the market today, PeaTos’ snacks contain twice the protein and three times the fiber as well as less sodium, fat, and calories per serving. ![]() Instead, the snack brand aims to retain the “junk food taste” of salty snacks while making nutritional swaps-such as replacing corn with nutrient-dense peas-and excluding artificial ingredients and additives from its formulations. PeaTos is steadfast in its commitment to revolutionize the salty snack industry with better-for-you ingredients but it’s not looking to create healthy food, per se. Looking ahead to 2023, we expect to set new milestones for PeaTos, and we are fortunate to have the continued support of key investors such as POST which led to the round being oversubscribed ,” says Nick Desai, PeaTos founder and CEO. “We are excited to be funded for our next phase of growth as we launch with new retail partners. The amount raised, which is not disclosed, will help further expand PeaTos’ retail footprint. And now, the vegan snack brand is getting a major boost from cereal giant Post, makers of Raisin Bran, Pebbles, Honey Bunches of Oats, and more.Įarlier this month, PeaTos closed an oversubscribed, series A3 funding round led by Post, bringing the vegan snack brand one step closer in its mission of creating a “better junk food” industry and taking on snack giant Frito-Lay. Earlier this year, Los Angeles-based snack brand PeaTos announced its transition to an all-vegan product line with a mission to disrupt the $29 billion dollar salty snack industry.
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